How Much Is JB Mauney Worth

JB Mauney, one of the most decorated bull riders in Professional Bull Riders (PBR) history, has built a fortune through years of hard work, dedication, and a fearless approach to the sport. His net worth is estimated to fall somewhere between $6 million and $8 million, with some sources pushing that number closer to $10 million when factoring in sponsorships, endorsements, and other income streams. So, yeah, the guy’s doing pretty well for himself. His name is synonymous with excellence in rodeo circles, and his earnings tell a story of both athletic dominance and smart financial moves off the dirt. But how did he get here? JB Mauney started riding bulls when he was just a teenager, and by the time he was in his twenties, he was already making serious money in the PBR. His career prize money alone has surpassed $7.4 million, making him one of the top earners in the sport’s history. That, paired with brand deals and appearances, definitely adds up over time. So, if you’re curious about just how much JB Mauney is worth, you’re not alone. Fans and financial analysts alike have been tracking his net worth for years, especially as he continues to stay connected to the bull riding world even after retiring from full-time competition. It’s also worth noting that JB Mauney’s income hasn’t just come from riding. He’s worked as a coach, mentor, and spokesperson for brands tied to rodeo and Western lifestyle. That kind of longevity in the sport helps explain how he’s maintained a strong financial position well into his 30s. So, yeah, the numbers might surprise you. If you're trying to piece together the full story of JB Mauney's wealth, there's a lot more than just prize money involved.

Table of Contents

1. Biography of JB Mauney
2. How much is JB Mauney worth today?
3. How much did JB Mauney make from bull riding?
4. What are JB Mauney’s main sources of income?
5. How much did JB Mauney make from sponsorships?
6. How does JB Mauney’s net worth compare to other bull riders?
7. What was JB Mauney’s early life like?
8. What’s next for JB Mauney financially?

Biography of JB Mauney

JB Mauney, born James Burton Mauney on January 9, 1987, in Mooresville, North Carolina, is widely considered one of the greatest bull riders of all time. He started riding sheep at age 3 and made his first bull ride at 13, quickly climbing the ranks in junior rodeos before entering the Professional Bull Riders circuit in 2005. Over the years, he’s earned two PBR World Championship titles and has consistently ranked among the top riders in the world. His fearless style, combined with an unmatched ability to stay on bulls for the full eight seconds, made him a fan favorite and a household name in rodeo culture.

Category	Details
Full Name	James Burton Mauney
Stage Name	J.B. Mauney
Birthday	January 9, 1987
Age	38 (as of 2025)
Birthplace	Mooresville, North Carolina, USA
Profession	Professional Bull Rider, Coach, Endorser
Years Active	2005–Present (Riding Career), Coaching and Mentoring Post-2020
Notable Achievements	2x PBR World Champion, 10x PBR Event Winner, First Rider to Exceed $7 Million in Career Earnings

How much is JB Mauney worth today?

So, how much is JB Mauney worth in 2025? While exact figures are hard to pin down, most estimates place his net worth between $6 million and $8 million, with some sources suggesting it could be as high as $10 million. That number takes into account his career prize money, sponsorships, and other ventures outside of the arena. Compared to other athletes, that might not seem like a huge number, but in the world of professional bull riding, it's nothing short of legendary.

JB Mauney has consistently been one of the highest-earning bull riders in history, and his career prize money alone is over $7.4 million. That makes him the first rider ever to break the $7 million mark in PBR earnings, a milestone that speaks volumes about his longevity and performance. But of course, prize money isn’t everything. His brand deals and appearances have likely boosted his total net worth even further, which is why some estimates go higher than others.

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How much did JB Mauney make from bull riding?

JB Mauney’s bull riding career was nothing short of spectacular. He earned over $7.4 million in total prize money through the PBR, a record that still stands today. That kind of consistency over two decades is rare in such a high-risk sport. He competed in hundreds of events, won titles, and became a fan favorite not just for his skill but for his resilience and determination.

His biggest earnings years came during his peak in the late 2010s, where he consistently placed in the top ten of PBR’s highest earners. In 2013, he won the PBR World Championship for the first time and earned over $500,000 in a single season. By 2016, after winning his second world title, his earnings for that year alone topped $400,000. Add that up over a 20-year career, and it’s easy to see how he built such a substantial net worth through bull riding alone.

How much did JB Mauney make from sponsorships?

Like most top athletes, JB Mauney didn’t rely solely on prize money to build his wealth. Sponsorships and endorsement deals played a major role in his financial success. Over the years, he’s worked with major brands like Monster Energy, Ariat Boots, and Redback Boots, all of which contributed to his income beyond the arena.

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These endorsements weren’t just short-term deals—they were long-term partnerships that reflected his status in the sport. Bull riding might not be as mainstream as football or basketball, but for fans of rodeo and Western culture, JB Mauney was a household name. That kind of recognition made him a valuable asset to brands looking to connect with that audience, which in turn helped boost his net worth well beyond his competition earnings.

What are JB Mauney’s main sources of income?

JB Mauney’s income has come from a few different places over the years. First and foremost, there’s the prize money he earned from PBR events, which totals over $7.4 million. That’s a huge chunk of his net worth, especially when you consider how competitive and dangerous the sport is. Beyond that, his endorsements and sponsorships have added significantly to his earnings.

He’s also dabbled in coaching and mentoring younger riders, which likely provides a steady income even after he stepped back from full-time competition. And then there’s the appearances and events he does—rodeo expos, speaking engagements, and brand collaborations—all of which add up. So while bull riding was definitely his main gig, JB Mauney has smartly diversified his income streams over the years.

How does JB Mauney’s net worth compare to other bull riders?

JB Mauney’s net worth places him among the top earners in bull riding history. Compared to other top riders like Justin McBride or Chris Shivers, he’s definitely in the upper tier. Justin McBride, for example, has a net worth estimated around $5 million, while Chris Shivers is believed to be worth a bit less than that.

But what sets JB apart isn’t just the total amount—he’s the first rider to ever break $7 million in career prize money. That kind of longevity and consistency is rare in any sport, especially one as unpredictable as bull riding. So while other riders may have had big years or big endorsements, JB Mauney’s career has been a steady climb that few can match.

What was JB Mauney’s early life like?

JB Mauney’s journey to bull riding stardom started early. Born and raised in North Carolina, he wasn’t exactly in the heart of rodeo country, but that didn’t stop him. He started riding sheep at the age of 3 and got on his first bull at just 13. That early start gave him a massive head start over many of his peers, and by the time he entered the PBR in 2005, he was already a seasoned rider with years of experience.

His upbringing was modest, and bull riding wasn’t exactly a guaranteed path to financial success. But JB had a passion for the sport and the drive to see it through. He worked hard, stayed focused, and eventually became one of the most recognizable names in rodeo. That kind of dedication is part of what helped him build the net worth he has today.

What’s next for JB Mauney financially?

JB Mauney may not be riding bulls full-time anymore, but that doesn’t mean his financial story is over. He’s stayed involved in the sport as a coach, mentor, and occasional competitor. He also continues to make appearances and work with brands, which means his income stream is still pretty steady.

Looking ahead, it’s likely that JB Mauney will continue to build on his legacy through mentorship and brand partnerships. Whether he dives into business ventures or expands his presence in the rodeo world, one thing’s for sure—he’s not done yet. His net worth might not be skyrocketing like it did during his prime, but he’s definitely in a solid financial position for years to come.

Summary

JB Mauney’s net worth is estimated between $6 million and $8 million, with some sources suggesting it could be as high as $10 million. His earnings come from a mix of PBR prize money, sponsorships, endorsements, and post-retirement work in coaching and appearances. He’s known for being the first bull rider to earn over $7 million in career prize money, a testament to his dominance and longevity in the sport. While bull riding isn’t as lucrative as more mainstream sports, JB Mauney’s smart financial decisions and continued presence in the rodeo world have helped him maintain a strong net worth well beyond his competitive years.

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