Who is Will Howard?
Will Howard is the quarterback for Ohio State University’s football team. He rose to prominence after leading the Buckeyes to a national championship, catching the attention of fans and brands alike. Known for his leadership and clutch performances, Howard quickly became a household name in college football. His personality off the field is just as magnetic, making him a natural fit for sponsorships and brand deals.
Will Howard’s Background
Before he was a Buckeye, Will Howard played at Kansas State, where he built a reputation for poise and playmaking. He transferred to Ohio State ahead of the 2023 season and made an immediate impact. His journey from a transfer quarterback to national champion is nothing short of inspiring.
Will Howard’s Stats and Achievements
During the 2023 season, Howard threw for over 3,000 yards and 25 touchdowns while maintaining a high completion percentage. His leadership was instrumental in Ohio State’s playoff run, and his poise under pressure earned him respect across the league.
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What’s the Deal with the Dr Pepper Commercial?
Will Howard’s Dr Pepper commercial dropped shortly after the national championship, and fans were caught off guard. The ad features Howard in a lighthearted, slightly awkward performance that’s been trending on social media. From the start, it was clear this wasn’t your typical sports ad—it leaned into humor and personality rather than flashy stunts.
How Did Will Howard Land the Dr Pepper Gig?
Well, timing plays a big role. Right after winning a national title, athletes often see a surge in endorsement opportunities. Howard capitalized on that moment, jumping into the NIL space with a brand like Dr Pepper that’s known for quirky, fan-friendly commercials. It makes sense—they like relatable, fun content, and Howard fits that mold.
What’s the Concept Behind the Ad?
The ad plays on the idea of Will Howard being a “fan favorite” in more ways than one. He’s shown interacting with fans, but in a way that’s intentionally awkward. The humor comes from how he navigates these moments, which, in reality, is a bit cringey but oddly endearing.
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Why Are People Talking About Will Howard’s Dr Pepper Commercial?
The ad went viral, but not necessarily for the reasons you might expect. Some fans found it hilarious, while others were less impressed. The reactions ranged from “this is gold” to “please stop filming,” with Howard’s own teammates jumping in on the roast section of his Instagram post.
How Did Fans React to the Ad?
It’s safe to say the response was mixed. Some people thought it was the funniest thing they’d seen all week. Others weren’t convinced it was the best use of his newfound fame. But in the end, the ad did what most brands hope for—it got attention. The Dr Pepper commercial featuring Will Howard trended on TikTok and Twitter, with users creating memes and reenactments.
Did Howard’s Teammates Weigh In?
Yes—and they didn’t hold back. In the comments section of his Instagram post, several Ohio State players made fun of his acting. Some even joked that he should stick to football. But it was all in good fun, and Howard seemed to take it in stride, replying with a few playful comebacks of his own.
What’s Next for Will Howard After the Dr Pepper Spot?
So far, Will Howard is proving he’s game for anything. Whether it’s leading a team to victory or starring in a commercial that has fans laughing, he’s showing that he’s got personality and charisma beyond the field. This isn’t likely to be his last endorsement, either. If anything, this is just the start.
Will Howard’s NIL Strategy
His approach to NIL deals seems to be balanced—mixing major brand partnerships with more personal, fan-centric content. The Dr Pepper commercial fits into that strategy by being both recognizable and relatable. It doesn’t take itself too seriously, and that’s probably why it resonated.
Other Brands Will Howard Might Work With
- Footwear and apparel brands
- Local Columbus businesses
- College-focused lifestyle products
- Food and beverage brands like Dr Pepper
Is This a Trend in College Football Endorsements?
Will Howard’s Dr Pepper commercial might be a sign of things to come. As NIL rules continue to evolve, we’re seeing more athletes branch out into unconventional endorsement deals. Brands are looking for personalities who connect with fans—not just star athletes with big stats.
Why Are Brands Going for Quirky Ads?
Because it works. In the age of TikTok and Instagram Reels, authenticity and humor often outperform polished, overly produced content. Will Howard’s Dr Pepper commercial is a great example of that. It’s not flashy, but it’s real, and that’s what makes it stand out.
What Does This Mean for Other Athletes?
It means there’s room for creativity. Athletes don’t have to stick to traditional sponsorships. They can explore unique collaborations that showcase their personality and build their personal brand. Will Howard’s commercial proves that sometimes, being a little awkward can be a good thing.
How Does Will Howard’s Dr Pepper Commercial Fit Into His Personal Brand?
So far, Will Howard has built a brand that’s all about heart, hustle, and humor. His Dr Pepper commercial fits right into that. It shows he doesn’t take himself too seriously and that he’s willing to have fun with his platform. That kind of authenticity is hard to fake, and it’s what makes him stand out in the NIL space.
What Kind of Message Does the Ad Send?
It’s a message that says: I’m just a guy who plays football, I like Dr Pepper, and I’m here to make you laugh. It’s not trying to be deep or profound. It’s just a slice of Will Howard’s personality, and that’s exactly what makes it effective.
Is This the Right Move for Howard?
Definitely. It’s a smart way to engage with fans, build brand recognition, and show that he’s more than just a football player. Howard’s Dr Pepper commercial is a reminder that sometimes, the best marketing is the kind that feels genuine and unscripted.
Final Thoughts on Will Howard’s Dr Pepper Commercial
Will Howard’s Dr Pepper commercial is more than just a funny ad. It’s a sign of how NIL deals are evolving and how athletes are embracing their personal brands in new ways. Whether you love it or hate it, one thing’s for sure—it got people talking. And in the world of marketing, that’s a win.



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