Who Are A.J. And Big Justice?
Big Justice, whose real name is Eric Befumo, is the son of A.J. Befumo. Together, they form the viral TikTok duo known as “The Costco Guys.” Their content revolves around food reviews, mostly from Costco, using their signature “Boom or Doom” rating system. What started as a fun father-son collaboration quickly snowballed into something much bigger than they ever anticipated.
Before becoming a TikTok sensation, A.J. was involved in mortgage content marketing. He made a bold career shift when he decided to start creating videos with his son. The duo’s chemistry was instantly engaging – part of what made their content so relatable. They weren’t just reviewing food; they were sharing moments, laughs, and the kind of bonding that doesn’t always happen in front of a camera.
Big Justice, the younger half of the pair, brings the energy. His over-the-top reactions and expressive commentary made him the face of the “Boom or Doom” ratings. It’s hard not to smile when he gives a 5/5 Boom to a perfectly seasoned burger or dramatically sighs at a disappointing chicken bake. Their videos are more than reviews – they’re entertainment, and people can’t get enough.
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| Category | Details |
|---|---|
| Name | A.J. Befumo & Big Justice (Eric Befumo) |
| Known As | The Costco Guys |
| Platform | TikTok, YouTube, TV Appearances |
| Content Type | Food Reviews, “Boom or Doom” Rating System |
| Claim to Fame | Viral Costco Food Court Reviews |
What Exactly Is Boom Or Doom?
Boom or Doom is a food rating system created by A.J. and Big Justice. The idea is simple: they try different food items and rate them either “Boom” for good or “Doom” for bad. A perfect rating is “5/5 Booms on the Boom Meter,” which usually means the food is absolutely delicious. It’s straightforward, fun, and incredibly easy to follow, which is why it caught on so fast.
The Boom Meter, as it’s sometimes called, isn’t just a gimmick. It’s become a recognizable symbol of their brand. When people see a video tagged with “Boom or Doom,” they know exactly what to expect – honest, entertaining, and often hilarious food reviews. The system works because it’s not just about food; it’s about their reactions, their chemistry, and the way they make every bite feel like a big deal.
How Did Boom Or Doom Start?
It started with a single video reviewing the food court at Costco. They tried items like the chicken bake, hot dog, and churro, giving each one a “Boom” or a “Doom” based on taste, texture, and overall enjoyment. The format was simple, but it resonated with viewers. Soon, more people were watching, and the duo began creating more videos, experimenting with different foods and expanding their reach beyond Costco.
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Why Is It So Popular?
There are a few reasons why “Boom or Doom” became such a hit. First, it’s relatable. Everyone has opinions about food, and seeing someone else express theirs in such an exaggerated, entertaining way is fun. Second, the system is easy to understand. You don’t need a fancy palate or any background knowledge to enjoy their reviews. Third, the father-son dynamic adds a layer of emotional connection that many viewers find appealing.
How Did Big Justice And A.J. Become Viral?
It wasn’t an overnight success. A.J. and Big Justice built their brand gradually, one video at a time. Their first big break came with the Costco food court review that introduced the “Boom or Doom” rating system. That video went viral, and from there, they kept producing content that was consistent in tone, style, and format.
What helped them grow was consistency. They stuck to what worked – short, entertaining reviews with clear ratings. Their personalities shone through every video, making them feel like real people rather than influencers. Viewers began to recognize them, not just for their reviews, but for their energy, humor, and genuine connection.
Did They Ever Expect This Level Of Fame?
Probably not. A.J. had been working in a completely different field before he started making videos with Big Justice. At first, it was just a side project – something fun to do together. But as their audience grew, so did the opportunities. They were featured in news outlets, invited onto shows, and even made appearances in unexpected places like wrestling events. It’s safe to say they didn’t expect to become household names from reviewing Costco snacks.
What’s Their Secret To Staying Relevant?
They keep it real. Their content isn’t overly produced or scripted. It’s raw, authentic, and filled with genuine reactions. That’s what makes it stand out. In a world full of polished influencers and staged content, A.J. and Big Justice are a breath of fresh air. They’re just two guys having fun while trying different foods – and people love that.
What’s Next For Big Justice And A.J.?
They’ve already expanded beyond TikTok, making appearances on TV shows and even stepping into the ring for a wrestling debut. Their brand has grown, and with it, so have their ambitions. They’re not just reviewing food anymore – they’re building a name for themselves in entertainment.
There’s talk about new content formats, possible collaborations, and even merchandise related to the Boom Meter. Their fanbase is growing, and with it, the potential for more opportunities. Whether it’s through new videos, live events, or unexpected appearances, one thing’s for sure – A.J. and Big Justice aren’t slowing down anytime soon.
Could Boom Or Doom Expand Beyond Food?
It’s possible. The “Boom or Doom” system could easily be applied to other categories like gadgets, movies, or even travel destinations. The beauty of the format is its versatility. All it takes is a fun rating system and two people who know how to entertain. If they ever decide to branch out, it wouldn’t be a surprise to see them review something completely different while keeping the same energetic vibe.
Are They Planning To Keep The Boom Meter Going?
Yes, definitely. The Boom Meter is the foundation of their brand, and it’s what people associate with them the most. As long as they keep creating content, the Boom Meter will remain a key part of their reviews. It’s more than just a rating system – it’s part of their identity as a duo.
What Makes Big Justice And A.J. Stand Out?
Their chemistry, for one. They’re not just content creators – they’re a real father-son duo, and that authenticity comes through in every video. You don’t have to fake that kind of connection. It’s genuine, and that’s what makes their content so engaging.
Also, they’ve managed to turn something as simple as food reviews into a full-fledged brand. That’s not easy to do. It takes creativity, consistency, and a clear understanding of what their audience wants. They’ve done all of that – and more – by keeping things fun, light-hearted, and entertaining.
Why Do Viewers Keep Coming Back?
Because it’s fun to watch. Their reviews are short, sweet, and packed with personality. There’s no filler, no boring moments – just two guys having a good time while trying different foods. That kind of content is hard to beat, especially when it’s delivered with so much energy and enthusiasm.
How Have They Stayed So Consistent?
They’ve stuck to what works. The format is simple, the ratings are clear, and the personalities are memorable. They haven’t overcomplicated things, which is why their content remains fresh and exciting. Even as they expand into new areas, they’ve kept the core of their brand intact.
What Can Other Creators Learn From Big Justice And A.J.?
There’s a lot to take from their success. First, authenticity goes a long way. People can tell when you’re being real, and that builds trust. Second, having a consistent format helps with brand recognition. Third, having a unique hook – like the Boom Meter – makes your content stand out.
They also show the power of family collaboration. Working with someone you know well, like a sibling or parent, can bring a dynamic that’s hard to replicate. It’s not just about making good content – it’s about making content that feels genuine and personal.
Is It Easy To Replicate Their Success?
Not exactly. While the format is simple, the real magic comes from their chemistry and the way they deliver their content. That’s not something you can force. It takes time to build that kind of rapport and trust with an audience. But the principles they’ve used – consistency, authenticity, and a unique hook – are definitely things others can apply to their own content.
What’s The Takeaway For Aspiring Influencers?
Find your niche, stay consistent, and be yourself. A.J. and Big Justice didn’t start off with a grand plan – they just started creating content that felt natural and fun. That’s something every creator can do, no matter the platform or topic. If you’re passionate about what you’re doing and you enjoy it, that passion will shine through.
How Has “Boom Or Doom” Influenced Pop Culture?
It’s become more than just a food review system – it’s a cultural reference point. People now use the phrase “Boom or Doom” in everyday conversations when discussing products, experiences, or even life decisions. It’s a testament to how deeply their content has resonated with audiences.
From TikTok comments to social media posts, the Boom Meter has found its way into internet slang. It’s not just a rating system anymore – it’s a shared language. That kind of influence is rare, especially for a food review format.
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